Surprise! We’re dropping this edition of the Proof of Life newsletter a little early so you can enjoy it with your Fourth of July coffee—or whatever you’re sipping before the fireworks start. Because nothing says “America” quite like bourbon, bold opinions, and a newsletter that pulls no punches.
Now, about those black-and-white breadcrumbs I’ve been posting lately—no, I’m not opening a speakeasy (yet). But something big is happening. After 14 years of running Bourbon & Banter out of my house, we’ve officially moved into a new space. And like any good pour, it’s full of potential, just waiting to open up.
This issue is packed tighter than a bottle of ECBP—new releases, industry shakeups, a closer look at how Gen Z may not be as “sober curious” as folks think, and yes, even a bottle that tastes like charitable regret (looking at you, Malört x Laphroaig). We’ve also got event updates, some bold moves from small brands, and a reminder that no matter what the label says, it’s the liquid that earns our loyalty.
So settle in, scroll slowly, and sip something worthy. There’s a lot to share—and you’re officially in the know.
Welcome Home: Bourbon & Banter’s Next Chapter
If you’ve been side-eyeing Pops’ recent string of black-and-white social posts, wondering if Pops was opening a speakeasy, launching a lounge, or just went full Wes Anderson with a globe bar obsession, you’re not alone.
Let’s clear the air.
After 14 years of running Bourbon & Banter, most of it out of Pops’ basement (and let’s be honest, his bourbon-scented garage), it was time for something bigger.
