Orange County Soccer Club (OCSC) has formed a pioneering partnership with Scottish whisky producer Alexander Murray & Co., creating one of the first collaborations between a U.S. sports team and a Scottish whisky brand.
The partnership centers around a limited edition 12-year-old single malt whisky from the Teaninich Distillery, featuring OCSC’s iconic branding and colors. The special release commemorates the club’s championship 2021 season and represents a unique offering in the sports merchandise landscape.
Orange County Soccer Club Whisky
The limited edition whisky will be available for purchase at Hi-Times Wine Cellars in Costa Mesa and through Alexander Murray’s website. Stadium-goers will also enjoy access to the special offering during matches at Championship Soccer Stadium.
“We’re incredibly excited to announce this partnership with Alexander Murray,” said Dan Rutstein, President of Orange County Soccer Club. “Our team has always strived for excellence both on and off the field, and this collaboration with a respected brand like Alexander Murray reflects that commitment. This limited edition whisky is a perfect way to honour the unforgettable season we had in 2021, and we’re thrilled that our fans will be able to share in this experience.”
The limited edition single malt scotch hails from the Teaninich Distillery. It was distilled in 2011 and bottled from a single cask at 53% ABV.
Expanded Partnership Elements
As part of the agreement, Alexander Murray & Co. becomes the official single malt whisky partner of OCSC. Fans will now find the brand’s premium single malt whiskies available for purchase throughout the club’s stadium, elevating the matchday experience.
The partnership will extend beyond retail with exclusive ticketed whisky-tasting events planned for fans, offering unique opportunities to engage with both brands in an intimate setting.
Chris Cusiter, CEO of Alexander Murray & Co., expressed his enthusiasm for the partnership, saying, “This is a very exciting moment for both Alexander Murray and Orange County Soccer Club. As both a whisky producer and part-owner of the club, it’s an honour to bring our two passions together in such a meaningful way. We are thrilled to create a product that not only represents the incredible achievement of OCSC’s 2021 season but also connects us with the passionate fanbase. We look forward to offering this special whisky to fans and being part of their matchday celebrations.”
The collaboration represents a growing trend of premium beverage partnerships in sports.
For whisky enthusiasts interested in the limited release, more information is available on Alexander Murray’s website.
Read the full article at Orange County Soccer Club Announces Limited Edition Single Malt Whisky
