Game Changer Bourbon, the company behind Stephen Curry’s Gentleman’s Cut Kentucky Straight Bourbon Whiskey, has appointed industry veteran Robert Hanson to its advisory group as the brand continues its rapid expansion across domestic and international markets.

The appointment comes as Game Changer Bourbon experiences significant growth momentum. The brand has doubled its year-over-year performance while scaling its U.S. presence through a distribution partnership with Southern Glazer Wine & Spirits.

Strategic Expansion Across Global Markets

Gentleman’s Cut bourbon is expanding its footprint beyond the United States, establishing a presence in premium travel retail markets across Asia, Europe, and the Middle East. This international push reflects the brand’s commitment to premium positioning within the competitive bourbon category.

The brand, produced by Thirty Ink/Game Changer Bourbon LLC, has positioned itself as a serious contender in the bourbon market. The company’s strategic focus on premium positioning and category innovation has contributed to its rapid growth trajectory.

Robert Hanson’s Extensive Industry Experience

Hanson brings over 30 years of experience in global brand building and premium beverage growth strategy to his new advisory role. He currently serves as CEO of The Duckhorn Portfolio, an Operating Partner at Butterfly Equity, and Senior Advisor to Bain Consulting.

His extensive leadership background includes serving as EVP/President of Wine & Spirits at Constellation Brands, where he played a key role in driving premium portfolio expansion. Hanson has also held CEO positions at luxury jewellery brand John Hardy and retail giant American Eagle Outfitters, as well as Global Brand President at Levi’s.

Game Changer Bourbon’s partnership with basketball superstar Stephen Curry has helped elevate the brand’s profile within the crowded bourbon marketplace. The celebrity endorsement, combined with strategic distribution partnerships and international expansion, positions the brand for continued growth in the premium whiskey segment.

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