Luxury scotch whisky brand Chivas Regal is pushing creative boundaries through a new collaboration with celebrated Parisian jewelry artist Dolly Cohen, known for crafting custom Grillz pieces for global music icons including Rihanna, Beyoncé, and Madonna.
The partnership centers around a sculptural metal cage design for Chivas Regal XV, with only 200 bottles available exclusively through Selfridges starting for a limited time. This limited edition release represents a bold departure from traditional whisky bottle presentations, merging luxury spirits with contemporary art and fashion.
Also available will be a one-off, 14-karat gold bottle cage valued at £18,000, carefully designed and crafted by Cohen.
From Grillz to Gold Cages
Cohen, who has been credited with democratizing the traditionally masculine Grillz space, approached the whisky bottle design as a large-scale evolution of her jewelry craft. Her distinctive style, which has attracted numerous A-list celebrities, brings a fresh perspective to the centuries-old whisky industry.
“I was thrilled to push the boundaries of my craft for this collaboration with Chivas Regal,” says Cohen. “Transitioning from intricate jewelry to a sculptural masterpiece was an exciting and transformative challenge. I had to completely rethink my technique, approaching the project as a sculptor by shaping, refining, and experimenting with designs until I achieved the perfect balance. Working with gold in this way allowed me to bring my organic, meticulous approach to a larger scale, creating something that truly merges my artistry with the bold elegance of Chivas Regal. The result is a piece I am incredibly proud of.”
The artist’s organic approach to jewelry making is evident in the cage design, which draws inspiration from Chivas Regal XV’s bold aesthetic and golden hues. Each piece showcases Cohen’s meticulous attention to detail, translated from her micro-scale jewelry work to this larger format.
Chivas Regal, Dolly Cohen, and Bree Runway – Rising Together
The collaboration features London-born artist Bree Runway as its muse, embodying Chivas Regal’s “I Rise, We Rise” message. This ethos celebrates collective success and tenacious spirit, values that resonate with both Cohen and Runway’s creative journeys.
“This project has been such a fun, bold, and boundary-blurring experience with worlds colliding in the best way,” Runway says. “I love being a muse and I’m obsessed with Dolly Cohen’s iconic legacy and her fearless designs. What makes this even more special is how much the Chivas Regal ethos speaks to me. As an artist I have never taken the straight route, I stay curious, push the envelope and I’m always stirring up something fresh, it’s exciting to be able to celebrate creatives and brands doing the same.”
Alison Perrottet, Brand Director for Chivas Regal UK, emphasizes the brand’s commitment to challenging traditional paths to success. “Chivas Regal inspires unapologetic success to forge new paths by being a symbol of the new power because it believes the world is a better place when we break through and inspire others,” she says.
Buy Chivas Regal XV x Dolly Cohen
The special edition Chivas Regal XV featuring Cohen’s cage design will be available at Selfridges’ London flagship store and online. This collaboration marks another milestone in Chivas Regal’s ongoing effort to champion the next generation of whisky drinkers who create their own paths to success.
Read the full article at Dolly Cohen Trades Grillz For Gold Cages With New 14k Gold Chivas Whisky Bottle