Chivas Regal, the Official Whisky Partner of Arsenal, has launched a limited-edition whisky-infused pie collaboration with cult. London pie maker Willy’s Pies, available at Arsenal’s final home game of the season.
The special pie combines Chivas 12 Year Old scotch with premium ingredients for a new whisky twist on the traditional match day. Staple for Gunners supporters at Emirates Stadium.
Arsenal will play Newcastle United at the Emirates Stadium on Sunday, May 18th, as part of the Premier League fixtures. Both teams are anxious to secure their Champions League spots. Next season with the last two games of this season pivotal to their chances.
Willy’s Pie Arsenal Special
The collaboration features slow-braised beef brisket and caramelized shallots deglazed in Chivas Regal 12 Year Old, complemented by Isle of Mull cheddar and rich gravy. The filling is encased in Willy’s signature buttery puff pastry with a finishing touch of gold dust.
“At Chivas Regal, we’ve always believed success tastes better shared. There’s no better way to bring that to life than with a pie and a dram on matchday. As we pay homage to the heart and soul of the club – the supporters,” said Nick Blacknell, Global Marketing Director for Chivas Regal at Chivas Brothers.
The first 200 adult supporters on Club level to purchase the special pie will receive a complimentary orange. Chivas Regal highball to pair with their culinary experience.
Chivas Regal & Arsenal Bring Entertainment Beyond The Pitch
To help launch the pie, Chivas Regal has enlisted comedian and Arsenal supporter Mo Gilligan to create a new content series called ‘Pies and Punchlines’. The series will feature Gilligan sharing pie-related humor. Football banter with Arsenal players, including Kai Havertz, Mikel Merino and Leo Trossard.
The first episode drops May 22 and promises behind-the-scenes looks at player personalities, matchday rituals and unexpected anecdotes from the team.
“We’re thrilled to be teaming up with Chivas Regal to give back to our spirited community of Gooners with something special as a thank you to their unwavering support all season.” said Will Lewis, Co-founder of Willy’s Pies. “The idea was to create a pie that feels as celebratory as the occasion with a touch of Chivas Regal’s signature luxury, and I think we’ve nailed it. The Chivas Regal 12 Year Old blend brings a whole new layer of depth and warmth to the flavor.”
Buy The Pie!
For fans unable to attend the match, the special edition pies will be available for purchase. Willy’s Pies website, with all proceeds benefiting community programs. Supporters can follow @ChivasRegal on Instagram for updates on the partnership and the upcoming content series.
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