Brother’s Bond Bourbon is expanding its global reach through strategic partnerships in Europe, Asia and the United Arab Emirates. The brand, founded by actors and longtime friends Ian Somerhalder and Paul Wesley, aims to bring its premium spirits to whiskey enthusiasts worldwide.
International Distribution Strategy
The brand first collaborated with Brand Venture in 2024 to explore direct-to-consumer sales opportunities in Europe. Following initial success, Brand Venture will now oversee Brother’s Bond’s complete logistics, warehousing, and financial operations across the UK and Europe.
Additionally, the bourbon maker has partnered with Nimbility to establish its presence in Asian markets and with Craft & Culture to introduce its products to consumers in the United Arab Emirates.
“Expanding Brother’s Bond Bourbon internationally has always been part of our long-term vision,” said Vincent Hanna, CEO of Brother’s Bond Bourbon. “We are thrilled to partner with three key global partners to bring our award-winning ultra-premium whiskey to new consumers worldwide. This is a major step forward in our journey to share our passion, innovation, and craftsmanship with whiskey lovers across the globe—one sip, one story, one bond at a time.”
Brother’s Bond Product Portfolio
The international launch includes four expressions from the Brother’s Bond lineup. The flagship Straight Bourbon Whiskey features a four-grain, high-rye recipe, while the American Blended Rye Whiskey offers a bold alternative for rye enthusiasts.
For serious bourbon connoisseurs, the Cask Strength Straight Bourbon delivers an unfiltered, powerful experience. Completing the international portfolio is the Bottled-In-Bond Straight Bourbon, representing heritage and tradition in the bourbon category.
The company has built dedicated infrastructure in each region to ensure efficient distribution. Through these strategic partnerships, Brother’s Bond aims to establish a significant presence in the global premium spirits market.
The expansion marks a milestone for the brand, which continues to emphasize craftsmanship and quality as it brings its bourbon to new markets around the world.
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